Based on the ever increasing popularity of the use of Witch Hazel by formulation chemists and consumers alike, it was felt by American Distilling’s management that there was a need to upgrade and automate the production of this time honored ingredient. In 1981, a new facility and process was built to supply Distilled Witch Hazel on a scale and of a quality that was unrivaled anywhere in the world. This process automated and standardized the time honored techniques used, but maintained the same formulations refined over centuries of production. Also, along with this modernized process came in-house quality control, assurance and R&D personnel and laboratories, engineering, account service and other executives that raised the bar for quality, reliability and efficiency. Other expansions were conducted in 1990 and again in 2000 with a focus on increased warehousing and efficient materials handling to service the world’s demand for cosmetic and pharmaceutical formulations of this time honored ingredient.