Witch Hazel enhances the performance of multiple leading cosmetic products on the market today by offering formulation chemists a powerful, multi-benefit natural ingredient for skincare applications. In many applications, Witch Hazel can be used in place of water to offer value for oil control, irritation and blemish reduction as well as pore minimization, among many others without dryness or irritation.
Due to the multiple benefits that it offers it also helps to streamline the amount of ingredients used, thereby reducing product cost and reliability. Further, Witch Hazel aligns with market trends toward natural, back-to-basics products with ingredients that consumers know and understand. Research has shown that cosmetic customers identify witch hazel as a value added natural ingredient in products that they use or even on its own!